Every detail of the Hyperzoom range has been personally designed and overseen by Jay Kay. From initial sketches and colour choices to fabric weight and stress tests, dozens of prototypes have been produced which Jay has worn and worked in over the preceding months.

Once the final design was decided and initial versions received Jay has rarely been out of them, whether recording in the studio or performing on stages around the world. Constantly refining and improving, join us on the exciting journey to see where Hyperzoom goes next.